As the saying goes, “If you fail to plan, you plan to fail”. The first thing a good videographer should do is plan for the shoot. Depending on who your target audience and the purpose of the video, how you shoot a video will vary. It’s always good to start with how the scene will pan out in your mind. Knowing the purpose of the video shoot will also help you plan for any special equipment like tripod and props you may need.
Let’s compare between a family video and a professional video. For a family video, video taking might be more spontaneous with the attention on a subject, your family member and what they are doing.When filming children and their activities it is best to stoop down to their heights or place your camcorder at waist level for a more natural and involving scene.
For a product videos you will need to focus on the product or surroundings and not so much on the human element, so there is a distinct difference in the way you plan the video shoot. It requires pre-production planning and post production editing. Schedule ample time for each shoot. Lighting is also critical in how the end product looks. Usually a product shoot involves a human subject or voice over plus a good script. You need to deliver a lot of information about your product in a short time. Make a detailed list of everything you want to see and hear in the video. You might also want some music to enhance the video production. Therefore, a compatible video editing software is a must to make the video fit for its intended purpose.
In professional videography, preparing for the shoot by scouting the location beforehand is very important. A few things such as battery-life, space for parking and access to the location is very important. Take note of the ambient noise, be it overhead airplanes, heavy traffic noise or even a barking of a dog. Last but not least, the weather plays an important role. You can use the sun to your advantage by having it behind you especially when shooting outdoors. In times of inclement weather, have backup indoor plans.